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Top 25 Hispanic Markets
Top Hsipanic Markets Top Hsipanic Markets
Rank* DMA Rank Market Hispanic
TV HH
DMAs % of 
Total US Hispanic
TV HH 
Cumulative %
of Total US
Hispanic TV HH
Hispanic TV HH
% of DMA HH
1 2 Los Angeles,
CA
1,854,810 14.655 14.66% 0.33%
2 1 New York,
NY
1,242,160 9.814 24.47% 0.17%
3 16 Miami-Fort Lauderdale,
FL
658,490 5.203 29.67% 0.43%
4 10 Houston,
TX
549,890 4.345 34.02% 0.26%
5 5 Dallas-Ft. Worth,
TX
488,150 3.857 37.87% 0.20%
6 3 Chicago,
IL
485,270 3.834 41.71% 0.14%
7 37 San Antonio,
TX
382,990 3.026 44.73% 0.47%
8 12 Phoenix,
AZ
381,180 3.012 47.75% 0.21%
9 6 San Francisco,
Oakland,
San Jose,
CA
377,730 2.984 50.73% 0.15%
10 87 Harlingen,
Weslaco,
Brownsville,
McAllen,
TX
291,220 2.301 53.03% 0.83%
11 20 Sacramento,
Stockton,
Modesto,
CA
259,410 2.050 55.08% 0.19%
12 44 Albuquerque,
Santa Fe,
NM
244,950 1.935 57.02% 0.36%
13 28 San Diego,
CA
237,690 1.878 58.89% 0.22%
14 55 Fresno,
Visalia,
CA
235,860 1.864 60.76% 0.41%
15 18 Denver,
CO
229,960 1.817 62.58% 0.15%
16 98 El Paso,
TX
220,800 1.745 64.32% 0.72%
17 19 Orlando,
Daytona Beach,
Melbourne,
FL
201,400 1.591 65.91% 0.14%
18 13 Tampa,
St. Petersburg
(Sarasota),
FL
188,090 1.486 67.40% 0.10%
19 4 Philadelphia,
PA
183,390 1.449 68.85% 0.06%
20 9 Washington, DC
(Hagerstown, MD)
176,890 1.398 70.24% 0.08%
21 8 Atlanta,
GA
158,540 1.253 71.50% 0.07%
22 42 Las Vegas,
NV
151,870 1.200 72.70% 0.21%
23 49 Austin,
TX
151,690 1.198 73.90% 0.23%
24 7 Boston,
MA
(Manchester, NH)
128,310 1.014 74.91% 0.05%
25 68 Tucson (Sierra Vista),
AZ
120,880 0.955 75.86% 0.27%
26 129 Corpus Christi,
TX
103,910 0.821 76.69% 0.53%
27 14 Seattle-Tacoma,
WA
94,520 0.747 77.43% 0.05%
28 38 West Palm Beach,
Ft. Pierce,
FL
93,690 0.740 78.17% 0.12%
29 125 Bakersfield,
CA
87,250 0.689 78.86% 0.40%
30 33 Salt Lake City,
UT
84,430 0.667 79.53% 0.09%
31 22 Portland,
OR
83,710 0.661 80.19% 0.07%
32 30 Hartford & New Haven,
CT
80,280 0.634 80.82% 0.08%
33 62 Ft. Myers,
Naples,
Fl
67,610 0.534 81.36% 0.13%
34 124 Monterey,
Salinas,
CA
66,910 0.529 81.89% 0.30%
35 188 Laredo,
TX
63,190 0.499 82.39% 0.93%
36 164 Yuma,
AZ

El Centro,
CA
63,160 0.499 82.88% 0.55%
37 142 Palm Springs,
CA
60,280 0.476 83.36% 0.38%
38 27 Raleigh-Durham
(Fayetteville),
NC
58,210 0.460 83.82% 0.05%
39 24 Charlotte,
NC
56,380 0.445 84.27% 0.05%
40 156 Odessa-Midland,
TX
53,590 0.423 84.69% 0.38%
41 91 Colorado Springs,
Pueblo,
CO
51,780 0.409 85.10% 0.15%
42 35 Milwaukee,
WI
51,740 0.409 85.51% 0.06%
43 11 Detroit,
MI
51,440 0.406 85.91% 0.03%
44 121 Santa Barbara,
Santa Maria,
San Luis Obispo,
CA
50,090 0.396 86.31% 0.21%
45 94 Waco,
Temple,
Bryan,
TX
50,080 0.396 86.70% 0.15%
46 15 Minneapolis,
St. Paul,
MN
47,570 0.376 87.08% 0.03%
47 143 Lubbock,
TX
46,820 0.370 87.45% 0.30%
48 31 Kansas City,
MO
44,720 0.353 87.80% 0.05%
49 131 Amarillo,
TX
44,250 0.350 88.15% 0.23%
50 52 Providence,
RI

New Bedford,
MA
43,260 0.342 88.50% 0.07%
51 126 Yakima,
Pasco,
Richland,
Kennewick,
WA
41,810 0.330 88.83% 0.19%
52 45 Oklahoma City,
OK
40,240 0.318 89.14% 0.06%
53 46 Greensboro,
High Point,
Winston Salem,
NC
35,840 0.283 89.43% 0.05%
54 69 Wichita,
Hutchinson,
KS Plus
35,400 0.280 89.71% 0.08%
55 108 Reno,
NV
35,320 0.279 89.99% 0.13%
56 29 Nashville,
TN
33,900 0.268 90.25% 0.03%
57 25 Indianapolis,
IN
32,150 0.254 90.51% 0.03%
58 39 Grand Rapids,
Kalamazoo,
Battle Creek,
MI
31,920 0.252 90.76% 0.04%
59 17 Cleveland,
Akron (Canton),
OH
31,470 0.249 91.01% 0.02%
60 47 Jacksonville,
FL
28,930 0.229 91.24% 0.04%
61 111 Springfield,
Holyoke,
MA
27,170 0.215 91.45% 0.10%
62 26 Baltimore,
MD
25,870 0.204 91.66% 0.02%
63 36 Greenville,
Spartanburg,
SC
Asheville,
NC
Anderson,
SC
25,640 0.203 91.86% 0.03%
64 41 Harrisburg,
Lancaster,
Lebanon,
York,
PA
25,500 0.201 92.06% 0.03%
65 53 New Orleans,
LA
25,190 0.199 92.26% 0.04%
66 72 Honolulu,
HI
24,580 0.194 92.45% 0.06%
67 110 Tyler,
Longview
(Lufkin & Nacogdoches),
TX
23,820 0.188 92.64% 0.09%
68 61 Tulsa,
OK
22,980 0.182 92.82% 0.04%
69 100 Ft. Smith,
Fayetteville,
Springdale,
Rogers,
AR
22,040 0.174 93.00% 0.07%
70 76 Omaha,
NE
22,010 0.174 93.17% 0.05%
71 112 Boise,
ID
21,420 0.169 93.34% 0.08%
72 43 Norfolk,
Portsmouth,
Newport News,
VA
19,510 0.154 93.49% 0.03%
73 165 Abilene,
Sweetwater,
TX
18,900 0.149 93.64% 0.16%
74 75 Spokane,
WA
18,240 0.144 93.79% 0.04%
75 21 St. Louis,
MO
18,220 0.144 93.93% 0.01%
76 32 Columbus,
OH
17,350 0.137 94.07% 0.02%
77 130 Chico,
Redding,
CA
16,900 0.134 94.20% 0.09%
78 196 San Angelo,
TX
16,100 0.127 94.33% 0.29%
79 89 South Bend,
Elkhart,
IN
15,980 0.126 94.46% 0.05%
80 73 Toledo,
OH
15,850 0.125 94.58% 0.04%
81 48 Memphis,
TN
15,330 0.121 94.70% 0.02%
82 80 Rochester,
NY
14,640 0.116 94.82% 0.04%
83 58 Richmond,
Petersburg,
VA
14,260 0.113 94.93% 0.03%
84 51 Buffalo,
NY
13,870 0.110 95.04% 0.02%
85 40 Birmingham
(Anniston and Tuscaloosa),
AL
13,850 0.109 95.15% 0.02%
86 84 Shreveport,
LA
13,600 0.107 95.26% 0.04%
87 86 Chattanooga,
TN
13,350 0.105 95.36% 0.04%
88 132 Rockford,
IL
13,160 0.104 95.47% 0.07%
89 56 Little Rock,
Pine Bluff,
AR
13,150 0.104 95.57% 0.02%
90 145

Wichita Falls,
TX

Lawton,
OK

13,040 0.103 95.67% 0.08%
91 54 Wilkes Barre,
Scranton,
PA
13,030 0.103 95.78% 0.02%
92 71 Des Moines,
Ames,
IA
12,960 0.102 95.88% 0.03%
93 97 Davenport,
IA

Rock Island,
Moline,
IL
12,870 0.102 95.98% 0.04%
94 50 Louisville,
KY
12,650 0.100 96.08% 0.02%
95 57 Albany,
Schenectady,
Troy,
NY
12,130 0.096 96.18% 0.02%
96 34 Cincinnati,
OH
11,850 0.094 96.27% 0.01%
97 96 Savannah,
GA
11,700 0.092 96.36% 0.04%
98 106 Lincoln & Hastings,
Kearney,
NE
11,470 0.091 96.45% 0.04%
99 82 Huntsville-Decatur
(Florence),
AL
11,150 0.088 96.54% 0.03%
100 60 Mobile,
AL

Pensacola
(Ft. Walton Beach),
FL
10,940 0.086 96.63% 0.02%
101 66 Flint,
Saginaw,
Bay City,
MI
10,860 0.086 96.71% 0.02%
102 85 Madison,
WI
10,750 0.085 96.80% 0.03%
103 205 Victoria,
TX
10,610 0.084 96.88% 0.34%
104 141 Beaumont,
Port Arthur,
TX
10,230 0.081 96.96% 0.06%
105 103 Greenville,
New Bern,
Washington,
NC
10,070 0.080 97.04% 0.03%
106 70 Green Bay,
Appleton,
WI
9,790 0.077 97.12% 0.02%
107 105 Tallahassee,
FL

Thomasville,
GA
9,510 0.075 97.19% 0.03%
108 79 Columbia,
SC
9,160 0.072 97.27% 0.02%
109 23 Pittsburgh,
PA
9,070 0.072 97.34% 0.01%
110 119 Eugene,
OR
8,970 0.071 97.41% 0.04%
111 107 Ft. Wayne,
IN
8,880 0.070 97.48% 0.03%
112 138 Topeka,
KS
8,860 0.070 97.55% 0.05%
113 140 Medford,
Klamath Falls,
OR
8,670 0.069 97.62% 0.05%
114 59 Knoxville,
TN
8,580 0.068 97.69% 0.02%
115 63 Lexington,
KY
8,470 0.067 97.75% 0.02%
116 194 Twin Falls,
ID
8,420 0.067 97.82% 0.13%
117 162 Idaho Falls,
Pocatello,
ID
8,110 0.064 97.88% 0.07%
118 114 Lansing,
MI
8,070 0.064 97.95% 0.03%
119 149 Sioux City,
IA
7,670 0.061 98.01% 0.05%
120 104 Myrtle Beach,
Florence,
SC
7,460 0.059 98.07% 0.03%
121 150 Anchorage,
AK
7,380 0.058 98.13% 0.05%
122 74 Springfield,
MO
7,160 0.057 98.18% 0.02%
123 160 Gainesville,
FL
7,110 0.056 98.24% 0.05%
124 95 Baton Rouge,
LA
7,060 0.056 98.29% 0.02%
125 83 Champaign &
Springfield-Decatur,
IL
6,870 0.054 98.35% 0.02%
126 81 Syracuse,
NY
6,750 0.053 98.40% 0.02%
127 184 Grand Junction,
Montrose,
CO
6,640 0.052 98.45% 0.09%
128 99 Charleston,
SC
6,560 0.052 98.51% 0.02%
129 67 Roanoke,
Lynchburg,
VA
6,350 0.050 98.56% 0.01%
130 147 Albany,
GA
5,850 0.046 98.60% 0.04%
131 198 Cheyenne,
WY

Scottsbluff,
NE
5,370 0.042 98.64% 0.10%
132 64 Dayton,
OH
5,290 0.042 98.69% 0.01%
133 115 Augusta,
GA
5,270 0.042 98.73% 0.02%
134 161 Sherman,
TX

Ada,
OK
5,180 0.041 98.77% 0.04%
135 88 Cedar Rapids,
Waterloo,
Iowa City & Dubuque,
IA
4,980 0.039 98.81% 0.01%
136 128 Columbus,
GA
4,580 0.036 98.88% 0.02%
136 148 Joplin,
MO

Pittsburg,
KS
4,580 0.036 98.84% 0.03%
138 144 Salisbury,
MD
4,570 0.036 98.92% 0.03%
139 78 Paducah,
KY

Cape Girardeau,
MO

Harrisburg,
IL
4,490 0.035 98.95% 0.01%
140 134 Wilmington,
NC
4,460 0.035 98.99% 0.02%
141 116 Peoria,
Bloomington,
IL
4,170 0.033 99.02% 0.02%
142 122 Macon,
GA
3,980 0.031 99.05% 0.02%
143 113 Sioux Falls (Mitchell),
SD
3,780 0.030 99.08% 0.01%
144 90 Jackson,
MS
3,770 0.030 99.11% 0.01%
145 195 Eureka,
CA
3,600 0.028 99.14% 0.06%
146 189 Lafayette,
IN
3,570 0.028 99.17% 0.05%
147 154 Rochester,
MN

Mason City,
IA

Austin,
MN
3,490 0.028 99.19% 0.02%
148 77 Portland,
Auburn,
ME
3,390 0.027 99.25% 0.01%
148 109 Youngstown,
OH
3,390 0.027 99.22% 0.01%
150 178 Harrisonburg,
VA
3,340 0.026 99.27% 0.04%
151 123 Lafayette,
LA
3,290 0.026 99.30% 0.01%
152 151 Panama City,
FL
3,280 0.026 99.33% 0.02%
153 102 Evansville,
IN
3,100 0.025 99.35% 0.01%
154 120 Fargo,
Valley City,
ND
3,090 0.024 99.38% 0.01%
154 92 Tri-Cities,
TN & VA
3,090 0.024 99.40% 0.01%
156 170 Billings,
MT
3,070 0.024 99.42% 0.03%
157 93 Burlington,
VT

Plattsburgh,
NY
2,860 0.023 99.45% 0.01%
158 118 Montgomery,
Selma,
AL
2,690 0.021 99.47% 0.01%
159 163 Biloxi,
Gulfport,
MS
2,680 0.021 99.49% 0.02%
160 192 Bend,
OR
2,560 0.020 99.51% 0.04%
161 133 Columbus,
Tupelo,
West Point,
MS
2,500 0.020 99.53% 0.01%
162 65 Charleston,
Huntington,
WV
2,490 0.020 99.55% 0.01%
163 117 Traverse City,
Cadillac,
MI
2,300 0.018 99.57% 0.01%
164 137 Columbia,
Jefferson City,
MO
2,190 0.017 99.60% 0.01%
164 146 Erie,
PA
2,190 0.017 99.62% 0.01%
164 136 Monroe,
LA

El Dorado,
AR
2,190 0.017 99.58% 0.01%
167 169 Utica,
NY
2,090 0.017 99.63% 0.02%
168 157 Binghamton,
NY
2,080 0.016 99.65% 0.01%
169 197 Casper,
Riverton,
WY
2,070 0.016 99.67% 0.04%
170 127 La Crosse,
Eau Claire,
WI
1,900 0.015 99.68% 0.01%
171 174 Rapid City,
SD
1,880 0.015 99.70% 0.02%
172 101 Johnstown,
Altoona,
PA
1,790 0.014 99.71% 0.01%
173 166 Missoula,
MT
1,780 0.014 99.72% 0.02%
173 183 Charlottesville,
VA
1,780 0.014 99.75% 0.02%
173 179 Alexandria,
LA
1,780 0.014 99.74% 0.02%
176 172 Dothan,
AL
1,700 0.013 99.76% 0.02%
177 202 Fairbanks,
AK
1,660 0.013 99.78% 0.04%
178 167 Hattiesburg,
Laurel,
MS
1,590 0.013 99.79% 0.01%
179 135 Wausau,
Rhinelander,
WI
1,500 0.012 99.80% 0.01%
180 177 Watertown,
NY
1,400 0.011 99.81% 0.01%
181 200 Ottumwa,
IA

Kirksville,
MO
1,390 0.011 99.84% 0.03%
181 182 Bowling Green,
KY
1,390 0.011 99.82% 0.02%
183 176 Lake Charles,
LA
1,380 0.011 99.85% 0.01%
184 199 Mankato,
MN
1,300 0.010 99.86% 0.02%
185 173 Jackson,
TN
1,290 0.010 99.87% 0.01%
185 152 Terre Haute,
IN
1,290 0.010 99.88% 0.01%
187 181 Jonesboro,
AR
1,190 0.009 99.89% 0.01%
188 190 Butte,
Bozeman,
MT
1,170 0.009 99.89% 0.02%
189 186 Lima,
OH
1,100 0.009 99.90% 0.02%
190 158 Minot,
Bismarck,
Dickinson(Williston),
ND
1,000 0.008 99.91% 0.01%
190 139 Duluth,
MN

Superior,
WI
1,000 0.008 99.92% 0.01%
192 191 Great Falls,
MT
890 0.007 99.93% 0.01%
193 155 Bluefield,
Beckley,
Oak Hill,
WV
800 0.006 99.94% 0.01%
193 153 Bangor,
ME
800 0.006 99.95% 0.01%
193 171 Quincy,
IL

Hannibal,
MO

Keokuk,
IA
800 0.006 99.93% 0.01%
193 201 St. Joseph,
MO
800 0.006 99.94% 0.02%
197 175 Elmira,
NY
700 0.006 99.97% 0.01%
197 187 Greenwood,
Greenville,
MS
700 0.006 99.96% 0.01%
197 185 Meridian,
MS
700 0.006 99.96% 0.01%
200 159 Wheeling,
WV

Steubenville,
OH
600 0.005 99.97% 0.00%
201 209 North Platte,
NE
590 0.005 99.98% 0.04%
202 207 Juneau,
AK
570 0.005 99.98% 0.02%
203 168 Clarksburg,
Weston,
WV
500 0.004 99.99% 0.00%
204 206 Helena,
MT
300 0.002 99.99% 0.01%
204 193 Parkersburg,
WV
300 0.002 99.99% 0.00%
204 180 Marquette,
MI
300 0.002 99.99% 0.00%
207 203 Zanesville,
OH
200 0.002 100.00% 0.01%
207 204 Presque Isle,
ME
200 0.002 100.00% 0.01%
209 210 Glendive,
MT
100 0.001 100.00% 0.03%
209 208 Alpena,
MI
100 0.001 100.00% 0.01%
Source
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