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The American Target Network™ (ATN) is a unique media delivery system that aggregates local media to create a local, regional or national footprint for a price and on a scale never before available!
ATN aggregates local media through a proprietary unwired network delivering national audiences at CPM’s (cost per thousand) of 30% to 40% below national equivalents and 70% to 80% below local market delivery. Our networks provide affordability, efficiency, reach, frequency, and scalability. And we’ve made them network turnkey.
ATN takes one single creative and disseminates it to our proprietary “unwired” network!
Or we’ll help you customize creative messaging on a local and/or regional basis. This means different creative executions can be purchased through the efficiency of a national buy, yet the messaging customized on a local and/or regional basis. The creative can even be tagged to drive retail sell-through.
Campaigns can be customized by networks, dayparts, flight dates, day of week and/or market. CPM delivery is guaranteed and all buys are confirmed through post-buy analysis based upon cable system affidavits and Nielsen Homevideo Index audience delivery estimates.
ATN allows for more efficient target delivery, lower CPM’s, the simplicity of one tape disseminated throughout the network, and one invoice.
ATN is the single most efficient and targeted media buy that an advertiser can make.
- National equivalent audience delivery – 55 million households.
- Absolute media efficiency up to 50% below national equivalents and 70-80% below local market delivery.
- Guaranteed CPM delivery.
- Customizable commercial delivery on a local and/or regional basis for creative messaging and retail tagging.
- 48 National cable networks.
- Industry standard post-buy methodology and analysis.
- Select targeted buys by target demographic and DMA's.
- Buy 48 national cable networks with one team, one detailed invoice and one dub.
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